Today’s Bonus Tip:
Here are some do’s and don’ts when you knock on doors or meet
a homeowner in person:
- Do not wear sunglasses. Homeowners can’t see your eyes and
subconsciously you seem suspicious.
- Never wear a hat, like a baseball cap. Again, homeowners can’t
see your eyes and seem suspicious.
- Always have a clipboard in your hands so that both of your
hands are visible. If you tend to stand with your hands in your
pocket or behind you, the homeowners will think you have a gun
and are going to rob or kill them and will not hear what you are
- Never wear cologne or perfume. I know this one seems strange,
but let’s look at it from the homeowners’ point of view. You’re a
guy and you wear Eternity. You show up at the door and a
woman answers. Her husband used to wear Eternity. He ran off
with another woman and she still hates him for it. You are
wearing what the ex-husband used to wear and subconsciously,
you remind her of him. She now dislikes you without knowing
why. The same goes for the girls, too. You don’t want to remind
the homeowners of someone they now dislike.
Be aware of what color your clothing is. Green promotes trust,
while red promotes dominance. I like warm colors like green,
blue, pink, or brown. Stay away from reds and blacks.
- Dress casual, but professional … no suits. Also, lose the
jewelry. Homeowners losing their home do not need to see that you own a Rolex.
- Be aware of what you are driving. If you drive a Rolls Royce,
you may want to consider getting a middle-of-the-road car for
meeting homeowners. Yes, homeowners need to see that you
are successful to feel confident that you can help them. No,
they do not need to see that you have become a millionaire from
distressed properties. You never want them to wonder if you have taken advantage of others and that is why you have so
much stuff. People are leery to begin with, don’t feed in to it.
- Be certain you are speaking to the right person. Instead of
blurting out why you are there, ask if this is Mrs. or Mr. so and so
first. Once you are sure, continue with your conversation.
- Never use the “f” word … foreclosure. State that you were doing
some research and see that they have a “pending problem
with their property” and that you would like to help them.
This puts the blame on the property, not the person.