In today’s competitive real estate market, establishing a strong digital identity is no longer optional—it’s essential. On this episode of The Most Dwanderful Real Estate Podcast Ever, host Dwan Bent-Twyford welcomes back marketing expert and real estate investor Jerome Lewis, also known as Mr. Implementation. Together, they discuss why every real estate professional needs a digital presence, how to get started, and practical strategies for building credibility online.

Celebrating a Milestone

Before diving in, Dwan shared exciting news with her listeners—the podcast recently surpassed one million downloads. This milestone reflects the growing interest in real estate investing and the dedication of listeners who tune in, share, and apply what they learn.

Why Jerome Lewis Returned as a Guest

Dwan explained that she chose 10 of her favorite past guests to bring back for another conversation, and Jerome was one of them. Known for his expertise in real estate marketing and implementation, Jerome has built a reputation for helping professionals not only learn strategies but also put them into action.

He even sent Dwan a box filled with his materials, including:

• Real Estate Marketing Implementation
  

• Fast Client Attraction
  

• Turn Videos into Fast Money
  

• Testimonials and Case Studies Collection
  

Dwan was particularly impressed by his testimonials book, which highlights real feedback from clients. Jerome noted that it’s his favorite resource because people trust what others say more than what we say about ourselves.

The Importance of a Digital Identity in Real Estate

Jerome stressed that every investor and agent needs an online presence, especially on social media. Dwan agreed, sharing how she always reminds students to create business Facebook pages, not just personal ones.

“Everyone you work with is going to look you up online,” Dwan explained. “If all they see is family photos, they won’t know you’re a professional investor.”

Why Facebook Still Matters

While many gravitate toward Instagram or TikTok, Jerome pointed out that Facebook is still the most important platform for real estate professionals.

• Facebook’s user base skews older.
• Older demographics are more likely to own property.
• Your ideal clients—homeowners and sellers, are active there.

Overcoming the Fear of Posting & Video Marketing

Many new investors hesitate to post online or record videos. Jerome and Dwan agreed that this is one of the biggest obstacles holding people back.

“Video is the most powerful way to build trust,” Dwan said. “Even short introductions like, ‘I’m a local investor, I help homeowners in foreclosure,’ go a long way.”

Jerome added that client video testimonials are even more powerful, as they allow prospects to see and hear real success stories.

The TRUTH Method for Content Creation

To make content easier, Jerome developed the TRUTH Method:

• T – Target: Define your audience (e.g., distressed homeowners).
• R – Respond: Answer their top questions (e.g., “Can I sell my house fast?”).
• U – Unfold: Explain what the process looks like so they know what to expect.
• (The remaining steps were teased for Dwan as part of Jerome’s updated book.)
  

This framework helps real estate entrepreneurs consistently create content that speaks directly to their audience without overthinking.

The TRUTH Method: A Simple Framework for Real Estate Content Marketing

In today’s digital world, creating consistent and authentic content is one of the most effective ways real estate professionals can build trust and attract clients. Marketing expert and real estate investor Jerome Lewis recently joined Dwan Bent-Twyford on The Most Dwanderful Real Estate Podcast Ever to share his proven strategy for content creation—the TRUTH Method.

This simple framework helps real estate agents and investors know exactly what to post on social media, podcasts, blogs, or even books, so they can stand out while serving their audience.

What Is the TRUTH Method?

Jerome explains that TRUTH is an easy-to-follow content system that ensures your posts are valuable, engaging, and purposeful:

• T – Target: Focus on your target audience. Who are you trying to help? It’s not about you, it’s about them.
• R – Respond: Answer the top five questions your audience is asking. This positions you as a knowledgeable guide.
• U – Unify/Introduction: Give a clear introduction and unify your message so people know exactly what to expect.
• T – Tie-In: Add a strong call to action (CTA). Do you want them to visit your website, call you, or download something? Be specific.
• H – Headline: Create the headline last. Once you know how your audience responds, you’ll be able to choose a powerful title.

This framework, outlined in Jerome’s book Real Estate Marketing Implementation, works across platforms—social media, video, blogs, podcasts, and even published books.

Why Video Matters More Than Ever

One of the biggest takeaways from their discussion was the importance of video in real estate marketing. Despite its power, Jerome notes that fewer than 20% of real estate professionals use video—a statistic from the National Association of Realtors.

By incorporating video into your strategy, you immediately set yourself apart. Video allows you to:

• Humanize your brand
• Build authentic connections
• Overcome the “AI takeover” of content with real, human presence
• Instantly stand out in the top 20% of agents leveraging video

Dwan agrees, encouraging new investors to stop worrying about looking perfect on camera. “People are going to meet you in real life anyway—so let them see the real you online.”

Overcoming Fear of Being on Camera

Both Jerome and Dwan touched on the insecurities many professionals feel when creating video content—worrying about appearance, voice, or technical quality.

Jerome’s advice: focus on your audience, not yourself. Instead of worrying about your hair or how you sound, think about the homeowner or client you’re trying to help.

Dwan added from her own experience: “At first, I worried about makeup, outfits, lighting… then I realized people just want the information. I show up as myself now—authentic and ready to serve.”

Authenticity vs. Perfection

With AI-generated content becoming more common, authenticity is now more valuable than ever. Audiences are hungry for real human voices and faces.

• Don’t overthink production. A simple ring light and your phone are enough.
• Be consistent. People want familiarity, not flawless editing.
• Serve, don’t self-promote. When your content is about helping others, people will keep coming back.

Celebrate Your Wins

Dwan shared her excitement about hitting 1 million certified downloads on Buzzsprout, placing her podcast in the top 5% worldwide. She credits this milestone to staying committed, showing up authentically, and focusing on helping her audience succeed.

Her next goal? Reaching 500 podcast episodes, but not at the expense of quality. As she says, “It’s not about knocking out numbers—it’s about keeping the content valuable.”

Conclusion

At the heart of the TRUTH Method is a simple but powerful reminder: your content should always be about serving your audience. Whether through video, social media posts, blogs, or podcasts, staying consistent and authentic will set you apart in today’s crowded real estate market. By focusing on your target audience, answering their questions, and showing up as your genuine self, you create connections that lead to long-term success.

And speaking of serving others, Dwan Bent-Twyford—known as Dwanderful, has built her brand around helping new and seasoned investors achieve their goals. As a real estate investor and podcast host, she offers valuable resources, including a free book, Real Estate Lingo, and a deeper dive with her paid book, Five Pillars of Real Estate Investing. For those ready to test their potential, Dwanderful also features a fun and fast quiz game that reveals how you could generate six figures in the next six months—whether you’re buying your very first property or scaling up to your next. (It only takes a minute!)

With frameworks like TRUTH and resources like Dwanderful’s, you have all the tools you need to build both your digital presence and your real estate portfolio. Book a call now!

Jerome points out that Dwan’s success—reaching over 1 million podcast downloads—is proof that consistency and serving others pays off.,