How To Get Clients in Real Estate? (2025 Guide)
In 2025, the real estate industry is more competitive than ever, with new technologies, changing consumer behavior, and evolving market dynamics. For real estate agents and investors, getting clients is essential to building a successful career. Whether you’re a seasoned professional or just starting, finding clients remains the cornerstone of your business growth.
In this article, we’ll explore practical tips on how to get clients in real estate, with a specific focus on attracting both buyer and commercial clients. From building an online presence to leveraging local networks, we’ll break down the top strategies you need to implement in 2025 to succeed in client acquisition.
15 Best Tips to Get Clients in Real Estate in 2025
1. Build a Strong Online Presence
In today’s digital age, having a well-crafted online presence is essential. Potential clients often search for real estate professionals online before making contact. A professional website, optimized for SEO, is a must-have. Include your services, past deals, testimonials, and a blog with insightful market trends. Additionally, use social media platforms like Instagram, Facebook, and LinkedIn to showcase properties, share client success stories, and connect with potential clients.
2. Leverage Social Media for Marketing
Social media is a powerful tool to engage with prospective clients. By sharing informative content such as property tours, market updates, client success stories, and behind-the-scenes content, you can build trust and credibility. Using targeted ads on platforms like Facebook and Instagram can help you reach specific demographics looking for real estate services.
3. Offer Virtual Property Tours
With advancements in virtual and augmented reality technologies, offering virtual property tours is a game-changer. Clients can explore properties from the comfort of their homes, saving time and increasing their interest. This is especially useful for attracting out-of-town clients or those in commercial real estate who need detailed property overviews.
4. Create Value with Educational Content
By offering free value through educational content, you can establish yourself as an expert in real estate. Write blog posts, create videos, or host webinars covering topics such as “How to Buy Your First Home” or “Commercial Real Estate Investment Tips.” The more helpful and informative your content, the more likely potential clients will seek you out.
5. Network with Local Professionals
Networking remains one of the most effective ways to get clients in real estate. Partner with mortgage brokers, attorneys, financial planners, and other industry professionals who can refer clients to you. Joining local business groups and attending community events can also help establish connections and grow your client base.
6. Offer Free Real Estate Resources
Another way to attract clients is by offering free resources. Consider providing free e-books, guides, or checklists related to real estate—such as a “First-Time Buyer’s Guide” or “Steps to Successful Real Estate Investing.” These resources will build trust and attract potential clients looking for advice.
7. Host Open Houses and Events
Hosting open houses is an effective way to meet potential clients in person. Use these opportunities to engage with visitors, answer their questions, and offer your expertise. Open houses are especially effective when combined with digital marketing to attract more visitors and maximize your reach.
8. Use Online Real Estate Platforms
Many clients turn to online real estate platforms such as Zillow, Realtor.com, or LoopNet for property listings. Having your listings visible on these platforms can help you connect with potential clients actively searching for properties. Be sure to maintain a complete and updated profile to attract more attention.
9. Engage with Referrals and Reviews
Word-of-mouth remains a powerful tool in real estate. Ask past clients to provide testimonials or reviews, and share these on your website and social media. Referrals are often the result of a job well done, so don’t hesitate to reach out to satisfied clients and ask them to refer you to others.
10. Tap into Your Sphere of Influence
Your friends, family, colleagues, and acquaintances can be a great source of business. Stay in touch and let them know you’re in real estate. Regularly update them on the latest market trends, offer helpful tips, and provide value whenever you can. A personal touch can go a long way in securing new clients.
11. Host Educational Workshops and Webinars
In addition to content marketing, consider hosting educational workshops or webinars. Offer free sessions on topics like “How to Get Started in Real Estate” or “The Basics of Commercial Real Estate Investment.” Such events allow you to interact with potential clients and position yourself as an expert.
12. Utilize Paid Advertising
Paid ads on Google, Facebook, and Instagram can be an effective way to generate leads. By targeting specific demographics—such as first-time homebuyers or commercial investors—you can ensure your marketing efforts reach the right audience. Remember to set a budget, monitor your ad performance, and adjust campaigns as needed.
13. Partner with Real Estate Investors
Connecting with real estate investors can open up a wealth of client opportunities. Investors are always looking for real estate professionals who understand the market and can help them buy, sell, or rent properties. Offer to assist them with their property portfolios, and you can build a long-lasting business relationship.
14. Use CRM Systems to Nurture Leads
A Customer Relationship Management (CRM) system helps you stay organized and track client interactions. This technology allows you to manage leads more efficiently, send follow-up emails, and schedule check-ins. CRM systems are invaluable for nurturing relationships with past clients and prospects alike.
15. Diversify Your Real Estate Focus
While residential real estate is the most common niche, commercial real estate offers lucrative opportunities. You can increase your client base by focusing on commercial properties, whether that’s office spaces, retail buildings, or industrial properties. By diversifying, you can attract a wider range of clients and increase your income potential.
Conclusion
Securing clients in real estate in 2025 requires a blend of traditional networking, digital marketing, and innovative strategies. With technology continuing to evolve, the ways in which you market yourself and interact with clients will keep changing. By using the tips outlined in this article, you can stay ahead of the curve and grow your real estate business.
Dwanderful is a real estate investor and podcast host that provides valuable resources to aspiring real estate professionals. Dwan, the owner of Dwanderful, offers a free book titled Real Estate Lingo to help beginners navigate the complex terminology of the real estate world. For those looking for more in-depth strategies, Five Pillars of Real Estate Investing is a paid book that covers the core principles necessary for long-term real estate success. Check out Dwanderful’s site for more helpful tips and insights!
Frequently Asked Questions
Where do most real estate agents get their clients?
Most real estate agents get their clients through referrals, online marketing, networking, and partnerships with local businesses. Building relationships and offering valuable resources can help expand your client base.
How do I promote myself as a real estate agent?
To promote yourself as a real estate agent, leverage social media, maintain an active online presence, attend networking events, and use paid advertising. Building a reputation through consistent service and content will help in long-term success.
How to build a real estate client base?
Building a real estate client base requires consistent networking, offering value through educational content, utilizing online platforms, and focusing on client relationships. Offering free resources like e-books or hosting webinars can also attract more clients.
