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Inside the minds of today’s millionaires is a new segment kicking off with special guest, Frank McKinney. Frank is a real estate artist, author and speaker that joins Dwan to help YOU. Together, he and Dwan share their backgrounds and decades of experience to encourage you on the road to success. Specifically, they discuss the importance of personal branding and mindset. Also, Frank and Dwan are candid about taking risks and how you learn from them. Furthermore, Frank touches on debt. Lastly, Frank and Dwan talk about leaving a legacy and sharing your blessings – complete with this week’s equity of life challenge.

In closing, thank you for listening. Please take time to leave a five star review and share this podcast with someone that it could help.

Time Stamps:

1:01 Dwan introduces special guest, Frank McKinney.
1:27 Dwan introduces today’s topic- Inside the Minds of Today’s Millionaires.
3:15 Dwan highlights the importance of balance.
4:51 Dwan and Frank talk about personal branding.
5:27 Dwan shares about the first time she met Frank.
6:18 Frank shares his philosophy on personal branding: It’s the art of amplifying your essence so that your customers connect with you first before your product or service.
8:50 Frank encourages you to look in the mirror and ask yourself, “What is my essence? What is my personal brand?”
11:02 Frank shares his background.
14:51 Frank emphasizes you can make money on entry level homes.
17:51 Frank talks about embracing risks and that fear is the thought of taking the risk.
18:30 Frank likens fear and taking risk to the experience on a roller coaster.
20:05 Frank likens your risk tolerance to a muscle.
21:58 Frank talks about the risk continuum and encourages you that as you exercise your tolerance for risk, you will move up the continuum.
24:51 Dwan shares her own personal story of fear and risk as she started her career.
28:51 Frank highlights that there is no such thing as a life without regrets and encourages you to regret what you did, not what you didn’t do.
29:51 Dwan and Frank talk about the real estate crash of 2010.
30:29 Frank talks about debt.
34:56 Frank highlights that eventually your margins increase because your intellect level increases.
35:25 Frank shares his mindset at 15 years old.
41:17 Frank highlights why it’s important to resist temptations.
44:51 Frank talks about his new book, Aspire.
47:51 Frank talks about some important questions to ask yourself.
49:33 Frank talks about how Elton John created his own reality.
52:51 Frank talks about step one to killing the person you were born to be to create who you want to be.
53:06 Whose footsteps do you aspire to be in?
55:56 Dwan and Frank and encourage you to start right here.
56:38 Frank encourages you to think about the legacy you inspire to leave behind.
58:23 Frank and Dwan talk about this week’s equity of life.
1:00:51 Frank shares the equity of life challenge from Luke- Share your blessings.
1:48:28 Frank shares that you can reach him on Instagram (@theFrankMcKinney), theaspirebook.com or frank-mckinney.com.


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